CLARKS LAUNCHES SS25 CAMPAIGN, REAFFIRMING ITS POSITION AS THE UK'S GO-TO COMFORT FOOTWEAR BRAND

17 MARCH 2025: Clarks launches its new Spring/Summer ‘25 campaign, celebrating the brand’s
reputation for comfort, quality, and value in British footwear. Rooted in craftsmanship and innovation, the
campaign champions the playful messaging: 'Clarks: There’s No Better Feeling…'

This year, Clarks proudly celebrates 200 years of creating comfortable, stylish, and premium yet
aGordable footwear. From humble beginnings in Somerset to becoming a globally recognised and
beloved brand, selling over 30 million shoes annually across 77 countries, Clarks continues to redefine
everyday comfort.

For SS25 Clarks is refining its approach to align more closely with British consumers' ever evolving
needs—delivering exactly what they want, when they want it. The campaign’s tagline, which underpins
this year’s activity, 'There’s No Better Feeling…' reflects the comfort, delight and quality Clarks brings to
everyday life – whether it’s the feeling of comfort, the unmatched Clarks quality, or simply the excitement
of a new pair of shoes. This season the footwear leader is embarking on an epic next step, Clarks is
returning to national TV advertising, bringing its campaign directly into the comfort of their loyal
consumers' homes. The TV ad, accompanied by a Kylie Minogue track, playfully showcases four key
styles from the Clarks SS25 collection, with giant shoes and bright spring colours creating a visually bold
impact, the campaign aims to target women who are equally concerned with dressing for comfort as well
as style. To celebrate the campaign launch in their UK stores, Clarks customers will also have the chance
to enter a competition to win a variety of prizes.

Clarks will also take to the road with an immersive 'Clarks: There’s No Better Feeling' airstream tour,
championing the campaign’s message through fun and sensory experiences and bounce back oGers for
consumers to enjoy. The airstream will visit key locations close to Clarks stores including London, Bristol,
Birmingham, Manchester, and Gateshead. Alongside these marketing activations will be multiple
influencer campaigns targeting women with the new Spring Clarks athleisure collection.

Clarks is a British brand that has been loved by many for 200 years, holding diGerent meaning for diGerent
audiences—from cherished memories of school shoes and foot measuring gauges to its status as a style
leader with the Clarks Originals Wallabee, which is now sold at a rate of 1.7 pairs every minute around the
world. With SS25, Clarks is set to reinforce its legacy and future as the UK's leading comfort footwear
brand.

Darren Day, Clarks’ newly appointed Chief Marketing OOicer, said: “The ‘There’s No Better Feeling’
campaign reflects the joy and comfort Clarks brings to everyday life. Our return to national TV marks an
exciting step in reconnecting with consumers and reaffirming Clarks as the UK’s go-to comfort footwear
brand."

Joe Ulloa, President UK & ROI and DTC Europe, said: "Our focus is on strengthening Clarks' retail
presence and deepening consumer engagement across the UK. This campaign reinforces our
commitment to delivering the best experience—both in-store and beyond."