Søstrene Grene, a popular Danish homeware brand, is about to open its very first store in Cambridgeshire. Mark your calendars for Friday 15^th November, when the retailer will finally open its door at Queensgate Shopping Centre in Peterborough.

Danish homewares store, Søstrene Grene, is set to open in Peterborough, Cambridgeshire on Friday 15^th November at 10am. Situated at Queensgate Shopping Centre, customers can anticipate frequent product drops and seasonal collections, including contemporary interiors, hobby items, children’s toys, soft furniture, kitchen accessories and more.

The store will also launch with its highly anticipated Christmas shop with everything you’ll need for decorating, gifting/wrapping, hosting family gatherings and more.

The international retailer, with over 300 stores, will bring its signature Scandi style and affordable prices to Peterborough this month, marking its first Cambridgeshire location.

Be one of the first 100 lucky shoppers and get your hands on an incredible large, tufted rug (worth over £60), plus a stylish canvas goodie bag filled with Søstrene Grene treasures. There will also be refreshments accompanied by live classical music and the brand’s iconic ballet dancers.

Inspired by the Danish concept of ‘hygge,’ Søstrene Grene’s products and cosy atmosphere wrap you in a sense of comfort, warmth and joy. Once open, customers can dive into festive finds from the stores Christmas shop, such as the below items. All under £5, these are guaranteed to fill your home with the magical spirit of Christmas this holiday season.

• Candleholder – £4.40
• House Tealight Holder – £3.83
• Paper Star – £1.74
• Baubles – £2.29
• Decorative Tree – £4.40

Mikkel Grene, CEO and co-owner of Søstrene Grene, comments: “We’re overjoyed to bring the Søstrene Grene experience to Peterborough, where customers can continue to discover our wide range of affordable, high-quality products. Every visit promises delightful surprises, with beautifully curated items that spark joy and inspire creativity.”

UK Joint Venture partners, Norma Jacob and Richard Power, who operate Søstrene Grene stores across the South of England, Northern Ireland, Scotland and Wales are looking forward to the opening.

Norma Jacob, comments: “Join us for an unforgettable Grand Opening celebration as we unveil our stunning range of charming products to Peterborough just in time for Christmas. All designed to inspire, delight and add some traditional Danish ‘hygge’ to our customers homes.”

Richard Power adds: “We’re thrilled to be at such an exciting time for the brand as we expand our presence across the UK. Each new store opening is not just a milestone; it’s an invitation for customers to dive into the wonderful world of Søstrene Grene.”

The official Grand Opening of Søstrene Grene, Peterborough will take place at Queensgate on Friday 15^th November at 10am.

To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene