Queensgate is thrilled to announce the arrival of three iconic retail destinations — FRASERS, FLANNELS and Sports Direct — set to open their doors very soon in the heart of Peterborough. Together, these leading names will transform the shopping experience, bringing a dynamic mix of premium fashion, luxury beauty, and world-class sportswear under one roof.
From the international experience-led proposition of FRASERS to the curated designer collections at FLANNELS, and the unbeatable variety and value offered by Sports Direct, shoppers can look forward to an elevated retail journey that blends style, quality, and innovation at Queensgate.
To mark the opening, shoppers can look forward to exclusive competitions and launch-day promotions.
🏆 Voucher Bundle Prize Draw (13th – 20th December)
Visitors can enter a special prize draw by scanning the QR codes displayed across the centre (look for our posters and digital screens!).
There are 10 prize bundles to be won, each including:
£250 voucher to spend at FRASERS, FLANNELS or Sports Direct
Gifts and vouchers from: ODEON Cinema, Rituals, Black Sheep Coffee, Peterborough United F.C. (Exclusive prize), and Miniso
To enter, simply scan the QR code and complete the form in-centre.
Winners will be contacted on 23rd December 2025 and must collect their prize from the Queensgate Management Suite.
🎁 Opening Day Exclusive: Spend £100, Get £50 Back
From opening day, shoppers spending £100 or more in Frasers will receive a £50 voucher, while stocks last.
How it works:
Step 1: Make a purchase of £100+ at Frasers.
Step 2: Scan the QR code shown at till point.
Step 3: Complete the form to receive your £50 voucher by email*
Hundreds of vouchers will be available — but once they’re gone, they’re gone. *A voucher cannot be guaranteed as there is a limited amount.
Click to see Terms & Conditions
📍 Go, Go, Go!
Live Date: 13th December 2025
Location: Queensgate Shopping Centre, Peterborough
Don’t miss the biggest retail launch in the region — mark your calendars and get ready to experience a new era of shopping at Queensgate.