Sustainable Marketing & Events
At Queensgate, our marketing and events are designed with sustainability in mind. From planning to production, we actively minimise waste and maximise reuse to reduce our environmental footprint—while still delivering vibrant, engaging experiences for our visitors.
- Reusing Event Materials – Where possible, we repurpose banners, signage, and props across multiple campaigns. Many of our event installations are designed with longevity and versatility in mind, so they can be refreshed and reused season after season.
- Investing in Reusable Assets – We prioritise the purchase of high-quality, reusable event props that can be stored and adapted for future use—helping us reduce single-use materials and the carbon footprint of each activation.
- Paperless by Design – To cut down on printed leaflets and brochures, we’ve adopted a digital-first approach. Visitors are encouraged to scan QR codes at events and throughout the centre to access information, competitions, and offers—making the experience more interactive and environmentally friendly.
These practices allow us to uphold creative excellence while supporting our wider ESG goals—ensuring every campaign reflects our commitment to a greener future.
Events
Every year we highlight important campaigns such as Mental Health Awareness Week and Sustainable September, as well as holding special educational events for local families.
Giant Whale Recycling Sculpture
Last year, we installed a 10 foot whale in Central Square to encourage plastic recycling. The initiative coincided with a pledge wall, and Queensgate recycled over 60 tonnes of cardboard, 6 tonnes of glass, and around 50 tonnes of plastic annually—equivalent to 2.5 million plastic bottles!
“From Waste to Wonder”
In partnership with BSH Recycling and Peterborough City Council, we launched a creative recycling campaign by transforming two skips into art installations. Shoppers contributed bottles and cans, which will be turned into new pieces of public art—a fusion of sustainability and local art that ran throughout the May half-term. The event also included Nature-themed craft sessions, bee-friendly planting activities, and upcycling workshops support biodiversity education and community wellbeing. This event encouraged families to rethink waste while directly reducing it.
